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Product Price Point: The importance of Price, Delivery and Service

This blog will be focusing on price. We will be releasing the Delivery and Service blog soon. Watch this space…

The price point is a competitive price that is set by the manufacturer for the product based on its supply and demand. This is the price that grabs the attention of consumers to buy the product when they compare the same product sold by its competitors. This price point will keep the product in high demand. This is the point at which you are earning more sales and revenue for the product.

This is also defined as a point on the scale, referring to different prices for a specific product. You do not need to reduce the price of the product when customers are willing to pay the price you have set for the product. On the flip side, no retailer would like to set the price that would drop the demand for the product.

Working on price point

The best solution that is available for retailers to test their products is by selling at different price points and learning the outcome. No seller would like to sell the product at a lower price since this does not generate profits.

The difference between the price point and price is that the price point would give the hypothetical and potential price of the product. For instance, you might assume that you will be able to sell 1000 shirts for 5 dollars. The price is the actual price at which you are going to sell the product. However, if you set the product price that is not feasible, the business would incur a loss.

For example, if the supplier has sold a product for £100 each, then the retailer must sell it for £120 to make profits. If you offer the product at the best price, the customers will come to you again and again. Before setting the price for the product, the retailer will do competitor analysis.

The retailers use the word price point since this price will change. The price is the one that determines the product demand.

There is a thin line between the price and the price point. There are instances where these two terms have different meanings, but in a few instances, though, these terms are used in different circumstances, but the meaning will remain the same. An eCommerce owner needs to learn the difference between both.

Tips for finding price point for a product

Here are a few tips you can embrace to find a price point for the product:

  • Run tests

A/B testing is the most powerful tool that has been used by retailers. With this, you can show two price tags for the same product and observe how customers are reacting. This is the best way to learn about the customer perspective too. This way, you do not have to rely on the competitors to set the pricing. Instead, you can run a trial test to learn how the sales of the product would be when you set a particular price.

  • Use technology

A/B testing is reliable and is widely used, but testing the pricing of the product and finding out the right deal is challenging with this test. However, it becomes a piece of cake when you use a digital aid. You must use professional software that is scalable and safe and comes with many features. When you computerize the market research and data harvesting, you can save a lot of time and keep variable errors at bay.

  • Improve pricing

You can use the rising price model to find the right price for the product. This helps you sell a huge quantity of your product efficiently. For instance, you can sell the product for £5 to 5 to 10 people and sell another batch of the products at the same price. The next time, you can increase the price a little. This method is best for newcomers. This propels the customers to buy the products before the price increases by creating a sense of urgency.