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Willingness to Pay: A Metric for Better Pricing Decisions

Willingness-to-Pay
by Joanna Foyle on June 06 2023

For a customer, price is one of the top factors that affect their purchase. For businesses, it’s one of the most complex numbers to arrive at....

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The Significance of Competitor Monitoring in Google Shopping Campaigns

role-of-Competitor-Monitoring-in-Google-Shopping-ads
by Jessica Miller on June 03 2023

With retail Ecommerce continuing to grow and D2C on the rise, customers have more options than they have time...

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