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Prestige pricing: All you need to know as a retailer

prestige-pricing
by Michelle Bryant on Nov 22, 2022

Do you ever question the prices of Nike shoes higher than those of Reebok? Is it all because of the difference in quality or because people ...

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Price Perception: Guide to consumer behaviour and ways to convert them

price-perception
by Sarah Mckinsey on Nov 01, 2022

There are many marketers out there who wonder about consumers' perceptions regarding prices and how they can be convinced about purchasing ...

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