Luxury Fashion: Preserving Premium Pricing Across Channels

The Challenge: When Channel Discounting Undermines Brand Value

Luxury brands face a unique pricing dilemma: protect the prestige of the product while operating across multiple online and offline channels including their own websites, premium department stores, regional franchises, and marketplaces like Zalando, Farfetch, and others. One global fashion brand operating in Europe, North America and Asia began noticing inconsistencies in how its products were being priced and promoted. These issues weren’t just minor discrepancies, they were actively damaging brand perception. For one leading FMCG retailer operating across the UK and Ireland, this shift created a significant challenge:

• Unmonitored discounting by third-party retailers and regional outlets
• Price inconsistencies across markets (e.g. same item £495 in London, €400 in Berlin)
• Difficulty enforcing pricing guidelines, especially during sale seasons
• Lack of visibility into how marketplaces displayed pricing and promotions

The Impact?

Misjudged competition. Slow price moves. Margin left on the table.

The Reaction: Regain Control with Precision Monitoring

The brand’s commercial and e-commerce teams knew they needed to gain full visibility over how their products were being priced and promoted
especially across unauthorised or loosely controlled channels.

• Monitor loyalty discounts in real customer journeys
• Track location-based pricing and app-exclusive offers
• Standardise that data for fast internal benchmarking and decision-making

The Solution: Real-World Price Visibility with pricechecker

Using pricechecker, the retailer implemented a robust monitoring solution tailored to the complexity of modern grocery pricing.

pricechecker delivered:

• Loyalty-aware price tracking, capturing discounts shown to Clubcard/Nectar members
• Geo-targeted pricing insight, with pricing captured across key store regions and app experiences
• Automated comparison tools, showing both headline and discounted price points side by side
• AI analysis to highlight where price perception was being manipulated through discount structures

pricechecker made the invisible visible — helping the retailer compete with confidence across all pricing fronts.

The Result: Real Prices, Real Advantage

In the first three months of using pricechecker, the retailer reported:

• Clearer visibility on competitor tactics across regions and platforms
• Improved pricing responsiveness, especially in high-velocity FMCG categories
• Sharper promotions that aligned with real-world consumer-facing prices
• Reduced promotional waste, by avoiding unnecessary or misaligned discounts

Why It Worked

• Loyalty-aware data capture brought transparency to complex discounting
• Location-based monitoring uncovered hidden local strategies
• Clean, structured comparisons enabled quick, confident action
• AI surfaced patterns in discount usage across categories and competitors

Takeaway: Compete on Truth, Not Assumptions

This FMCG retailer used pricechecker to expose the real pricing tactics shaping the grocery market, unlocking new confidence in how they price, promote, and protect margin.

Want to See What Your Customers Really See?

If you're tired of being undercut by hidden loyalty discounts or app-exclusive pricing, it’s time to lift the lid. With pricechecker, you get the full picture, not just the label price.