Sporting Goods: Smart Pricing Backed by Stock Availability

The Challenge: Pricing Blind to Stock Levels

In the fast-paced world of sporting goods, particularly in footwear, product launches, limited drops, and seasonal collections create constant inventory fluctuations. Sizes sell out at different speeds, making stock-level visibility critical for both markdown and margin protection.

A prominent North American sports retailer, operating across Canada and the US, found their pricing team often made decisions without clarity on size-level stock. For fast-moving products like trainers, that led to:

• Discounting when certain sizes were already sold out
• Missed opportunities to adjust prices on low-stock items
• Unclear alignment between inventory teams and pricing analysts

The Impact?

Lost margin. Poor stock rotation. Slower reaction to high-demand sizes.

The Reaction: Bring Stock and Price Together

The retailer knew they needed to bridge the gap between pricing and inventory, especially for categories like trainers, football boots, and performance footwear, where size-level availability was key to smart pricing.
They sought a solution that could:

• Provide live visibility into stock by size
• Inform pricing decisions based on inventory pressure
• Avoid markdowns where demand was already outpacing supply

The Solution: Inventory-Aware Pricing with pricechecker

With pricechecker, the retailer gained a unified view of competitor pricing and internal stock, enabling smarter and more strategic pricing moves.

pricechecker delivered:

• Real-time size-level stock integration, connecting inventory data directly into pricing dashboards
• Dynamic pricing recommendations based on stock pressure and competitor movement
• Alerts for fast-depleting sizes, allowing pricing teams to hold or raise prices, not cut them
• Improved alignment across merchandising and trading teams to support launch pricing and lifecycle management

Now, pricing decisions are made with inventory context, not in isolation.

The Result: Stronger Margins Without Over-Discounting

The integration of stock-level intelligence into pricing workflows resulted in:

• Reduced unnecessary discounting on sell-out sizes
• Higher sell-through rates on seasonal and launch products
• Improved collaboration between stock planners and pricing analysts
• More agile reactions to in-season demand patterns by size

Why It Worked

• Live size-level inventory data enabled surgical pricing adjustments
• AI identified optimal price points for limited or fast-selling stock
• Cross-functional visibility ensured pricing wasn’t operating in a silo
• Price actions followed demand signals, not just competitor moves

Takeaway:Don’t Discount What’s Already Selling

This sports retailer used pricechecker to connect pricing to real-time availability, unlocking smarter price movements, better sell-through, and stronger margins.

Ready to Link Stock with Smarter Pricing?

If you’re launching new lines, managing seasonal collections, or juggling fluctuating stock levels, pricechecker can help you price with confidence, at every size.