Case Study - Baby and Nursery retailer
How a leading Baby and Nursery retailer increased sales and drove profit with pricechecker.
Gain competitor advantage with pricechecker
About the client
Our client is the champion of all things natural and organic, and they pride themselves on putting their customers at the front of their decisions. They stock handpicked brands that use conscious methods of production and reusable materials to ensure every detail corresponds to a sustainable way of living.
How pricechecker helped
Our client was able to increase profit margin and increase the market share at the same time. With pricechecker in action, it took them few clicks to get the accurate market data to create the pricing strategy for the year.
Features that made a difference
18%
Sales Increase
5%
Increased
Margin
8%
Inventory Reduction
Instant competitor analysis
The ability to analyse competitor product prices and stock availability in real time created a behavioural change towards pricing.
Customised alerts
The ability to analyse competitor product prices and stock availability in real time created a behavioural change towards pricing.
Competitor promotional insight
Our client has visibility of hidden promotional offers that would have previously made competitor analyse virtually impossible.
Customer reviews
Displaying the latest customer reviews on a range of products enabled our client to make buying decisions based on organic customer insights.
Historical competitor prices
Our client can understand competitor behavior at and leading up to key selling times, which supports supplier communication with newfound insight.
Easy interface
We designed a bespoke user interface that enabled colleagues to take full advantage of the data being provided regardless of their skill set.
