Case Study - Paint and Coatings Retailer
How a global Paint and Coatings Retailer combatted existing and new competitors with pricechecker.
Coverage of every competitor with pricechecker
About the client
Our client are experts in the craft of making paints and coatings. Setting the standard for colour and protection, our client is trusted by customers around the globe. They are passionate about delivering high-performance products and services to a loyal customer base.
How pricechecker helped
Our client required a competitor monitoring tool that would be easy to operate and allowed them to quickly gain key stakeholder confidence.
Features that made a difference
26%
Increase in promotional sales
4%
Increased Margin
15%
Increase in attachment sales
Instant competitor analysis
Our client could analyse competitor product prices and stock availability in real time, which created a behavioural change towards pricing decisions.
Alerts to any competitor 24 hours a day
Alerts clients to any competitor price changes 24 hours a day- enabling great commercial awareness at key selling times.
Competitor promotional insight
Our client has visibility of hidden promotional offers that would have previously made competitor analyse virtually impossible.
Customer reviews
Displaying the latest customer reviews on a range of products enabled our client to make buying decisions based on organic customer insights.
Historical competitor prices
Our client can view competitor’s pricing data and inventory data at specific date ranges, helping understand consumer behaviour at key selling times.
Easy interface
We designed a bespoke user interface that enabled colleagues to take full advantage of the data being provided regardless of their skill set.
